Privacy Policy

Please read this policy to familiarize yourself with our privacy practices and let us know if you have any questions.

Efexio, Inc. ("Efexio" or "we") is committed to protecting your privacy. This Privacy Policy tells you how we collect and use the personal information you provide to Efexio and describes the choices available to you regarding our use of your personal information and how you can access and update this information.

By visiting the website located at www.efexio.com (the "Site") and using the services provided by Efexio (the "Services"), you consent to our use and processing of your information as set forth herein. The Services include those offered through Efexio's CGI special effects marketplace (the "Efexio Store") and the downloadable application through which users access the Efexio Store (the "Efexio App"). This Privacy Policy covers Efexio's treatment of personal information that Efexio gathers when you are on the Site or use the Services and that our business partners share with Efexio. This policy does not apply to third parties that Efexio does not own or control.

Any order forms or additional agreements to which you agree governing the provision of optional Efexio features shall take precedence over the terms of this Privacy Policy to the extent of any differences, so please read such order forms or additional agreements carefully.

Personal Information Collected By Efexio
  • Information You Provide to Us
    We receive and store any information you enter on the Site or through the Services or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our features.

    Personal information is data that can be used to uniquely identify or contact a single person. The personal information you provide is used for such purposes as responding to your requests for certain services, customizing the content you see, communicating with you about our products, and marketing our Services and those of our partners to you.

    In order for you to use all of our features, including purchasing digital content from the Efexio Store, you must register with Efexio. We require your name, e-mail address, a username ("Efexio ID") and a password during the registration process. We may also request optional demographic information and unique identifiers to provide you with more personalized service.

    Further information may be required if you choose to participate in online surveys, such as a physical address, mobile phone number, contact preferences, order information, and billing information. Efexio may use third party partners for credit card processing who may require and store your credit card and billing information.

  • Automatic Information
    We receive and store certain types of information whenever you interact with us. Efexio automatically receives and records "traffic data" on our server logs from your browser including your IP address, browser type and language, internet service provider, referring and exit pages, operating system, date/time stamp, clickstream data, Efexio cookie information, and pages you request. Efexio uses this traffic data to analyze trends and administer the Site. We automatically collect usage information, such as the numbers and frequency of visitors to our Site, the Efexio App and the Efexio Store. This data is only used in the aggregate. This type of collective data enables us to figure out how often users use different parts of the Site and Services. In addition, we may provide statistical collective user information, not information about you personally, to our partners so that they understand how often people use specific components of our Site and Services.

  • E-mail Communications
    If you contact us via e-mail, we may retain a record of your contact information and any information you provide us in your message to respond to you. We may receive a confirmation when you open an e-mail from Efexio. We may send e-mails with news or promotions. If you do not want to receive e-mails from us, please contact us at privacy@efexio.com. If you do not want to receive legal notices from us, such as this Privacy Policy, those legal notices will still govern your use of the Site and Services.

    We may use a "click-through URL" linked to content on the Site in some of our e-mail messages. If you click this URL, you will pass through a separate web server before arriving at the destination page on our Site. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in e-mail messages from us.

    We may use pixel tags to send e-mail messages in a format you can read. Pixel tags tell us whether mail has been opened. We may use this information to reduce or eliminate the messages we send.

  • Information From Other Sources
    To improve our Services, we may receive information about you from other sources and add it to our account information. Like the information you provide to us, we do not share this information with anyone except authorized third parties in connection with providing you with our Services.

  • Cookies
    Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our Site are visited and by how many people. Efexio cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your name or e-mail address is.

    Most browsers allow you to prevent the browser from accepting new cookies, to be notified when you receive a new cookie, or to disable cookies. If you disable cookies, you may not be able to take advantage of some of the features offered through the Services. Some of our business partners, such as advertisers, may use cookies on our Site. However, we have no access to or control over these cookies.

Non-Personal Information Collected by Efexio

We also collect non-personal information, which is data in a form that does not permit direct association with any specific individual, from the Site, the Efexio App, and the Efexio Store. We may collect, use, transfer, and disclose non-personal information for any purpose. We may collect information such as occupation, language, zip code, area code, unique device identifier, location, and the time zone where an Efexio product is used, so that we can better understand customer behavior and improve our Services and advertising. We also may collect information regarding customer activities on the Site, the Efexio App, and the Efexio Store. This information is aggregated and used to help us provide useful information to our customers and to understand which parts of our Site and Services are of most interest. If we combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.

Sharing of Information by Efexio

We neither rent nor sell your personal information to anyone. Except as provided for in any additional agreement you enter into with Efexio, we share your personal information only as described below:

  • Affiliated Businesses We Do Not Control
    Efexio may provide services or sell products jointly with affiliated businesses. We will share customer information that is related to such transactions with those affiliated businesses. We require our affiliates to provide the same level of privacy protection that we do and they do not have the right to share or use personal information for any purpose other than for an authorized transaction. Efexio shall be entitled to receive from such third party affiliated businesses a record of any purchases or transactions you have entered into with them. Efexio may share aggregated demographic information with business partners.

  • Agents
    We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products and services. Examples include billing, processing payments, providing marketing assistance, and providing customer service. Our agents subscribe to the same level of privacy protection as we do. Unless we tell you differently, Efexio's agents do not have any right to use the personal information we share with them beyond what is necessary to assist us.

    Financial and billing information collected through the Site and Services is used solely to bill for the Services. Efexio may transmit this information to independent contractors who are bound to us by written confidentiality agreements. This billing information is not used by Efexio for marketing or promotional purposes.

    You may make purchases in the Efexio Store using PayPal. PayPal may store, retain, and use the information provided solely for the purpose of processing your payment, and PayPal's privacy policy and security practices will apply to your transaction.

  • Promotions
    The personal information we collect allows us to keep you posted on new products available at the Efexio Store and software updates. We may send offers to certain users on behalf of other businesses. If you do not wish to receive these offers, please e-mail us at privacy@efexio.com.

  • Information You Post
    When you post information on the Site or through the Services, your Efexio ID and certain profile information are visible to other users. If you post personal information online that is accessible to the public, you are solely responsible for the consequences of posting that information. Personal information you share online is visible to other users and can be read, collected, or used by them. Efexio or other parties may use information posted by you, along with your profile information, in any medium now existing or developed in the future. Efexio will use commercially reasonable efforts to attempt to notify you before using information posted by you along with your profile in other media.

  • Business Transfers
    In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if Efexio, or substantially all of its assets, were acquired, user information would be one of the assets that is reviewed and transferred. You acknowledge that such transfers may occur, and that any acquirer of Efexio may continue to use your personal information as set forth in this policy.

  • Protection of Efexio and Others
    We may release personal information when we in our sole discretion believe in good faith that release is necessary or appropriate to comply with the law, enforce or apply our conditions of use and other agreements, or protect the rights, property, or safety of Efexio, our employees, our users, or others.

  • With Your Consent
    Except as set forth above, you will be notified when your personal information may be shared with third parties.

Information Security

Your Efexio account information is protected by a password for your privacy and security. We use industry-standard Secure Socket Layer (SSL) software to protect the security of your personal information during transmission, which encrypts all of the information you input.

Only Efexio employees or agents who need personal information to perform a specific job are granted access to it. All of our employees are kept up to date on our privacy and security practices.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee that your personal information will not be improperly accessed, disclosed, or destroyed by breach of any of our safeguards.

Access to Personal Information

You are able to access, add to and update certain information about you. When you update information, however, we may maintain a copy of the unrevised information in our records. You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account on the Efexio Store. For other personal information, we make good faith efforts to provide you with access so you can request that we update or delete the data if we are not required to retain it by law or for legitimate business purposes. Some information may remain in our records after deletion of your account.

We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made to privacy@efexio.com.


We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.

Conditions of Use

Your use of the Site and Services and any possible dispute over privacy are subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of New York state law.

International Visitors

For users outside the United States, please note that any data or personally identifiable information you enter into the Services or Site will be transferred out of your country and into the United States. You consent to such transfer through your use of the Services and Site. You also warrant that you have the right to transfer such information outside your country and into the United States.

Third Party Sites

The Site and Services may permit you to link to other websites on the Internet, and other websites may contain links to the Site or Services. These other websites are not under Efexio's control and Efexio is not responsible for the privacy or security practices or the content of such websites.

Changes to this Privacy Policy

Efexio may update this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we change our privacy policy in a material way, a notice will be posted on our Site along with the updated Privacy Policy.

Questions or Concerns

If you have any questions or concerns regarding privacy at Efexio, please send us a detailed message to privacy@efexio.com or to Efexio, Inc. at 208 E. 51st Street, Suite 317, New York, NY 10022, Attn: Legal. Your privacy is important to us and we will make every effort to resolve your concerns.

Last Updated: October 2012

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© 2012 Efexio, Inc. All rights reserved. Patent pending.